Nature has always been Alex Monroe's greatest inspiration and is crafted to create slightly quirky, sometimes cute, but always very feminine designs. The jewellery is both pretty and humorous, but consistently wearable.
Monroe’s distinctive designs have earned him many admirers such as Sophie Dahl, Sienna Miller, Emma Watson, Carey Mulligan, Emilia Fox, Thandie Newton, Lisa Snowdon and Jo Whiley to name a few. Monroe says "I like people who like my jewellery. They are not slaves to fashion; they tend to be more concerned about personality and craftsmanship. They care about quality and they like things that are quirky and individual."